I saw a video today with the question "what is your favorite fertility practice?" That segment starts at the 2:00 mark.
Then on Twitter I saw some comments about how funny the answers to that question were. I had a laugh because the answers are correct, but it is the question that misuses the word.
I don't expect the turf industry will change its jargon on this. But if one misuses the word fertility in conversations with the general public, it should not be a surprise if the responses are about fertility.